A purpose led brand builder with instinctive creative strategy, natural connectivity
and passion for people and planet.
First educated in fashion, then business, I geeked out on technical fabrics and sustainable textiles. This led me into selling outdoor clothing while embracing a sustainable mindset and seeking new adventures. Having babies and starting my own business in 2015 unearthed the brand strategist in me; growing my creative business and experience in digital and in person services, while raising my sons.
I have a strong understanding of brand purpose, authentic messages and customer identity. My experience of managing multiple projects to develop circularity for the streetwear industry has shown me that collaboration is key to building and growing an impactful business.
I thrive in creative, energetic environments. I enjoy movement outside, I love people, I notice the details in life.
Experience
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Brand Director & Partner Success EMEA 2022+
Developed brand book, brand values and message. Built strategic messaging to communicate trustworthiness, quality, authenticity.
Managing Partner Success: Onboarding brands, directing brand partner collaborations, growing partner relationships, leading external and internal teams on creative projects.
Designing marketing campaigns for customer identities, sharable personal stories.
Creative direction of omni-channel media content. Euro PR + communications, copy writing/editing.
Circularity Project Manager & Sustainability Lead 2021-22
Delivering sustainability impact reports, actioning policies to support EDI responsibilities and sustainable supply chain and operations.
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Creative Natives Director
N.Ireland 2015-2021Created and grew Creative Natives brand of playful art experiences for youth in schools/communities.
Event planning, organising and facilitating art workshops.
Creating sharable connected stories for inspiring digital content marketing. -
BA Des First Class Hons Fashion & Textile Design : Sustainable + Technical textiles. Belfast School of Art. 2004-2008
Diploma in Business Management, Ethics + Communication : Montreat College, North Carolina 2006
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Inspires creative design and content for digital
Innovative critical thinking that solves problems
Event planning, organisation and facilitation
An adaptable leader and positive communicator
Creates an atmosphere where people feel relaxed and seen
Tech: Google Suite | Miro | Notion | Click-up | Figma | Lightroom